expansive and proven
Publisher Monetization Services
Tailored Solutions for Publishers
We Drive Ad Revenue
Led by Jason Fairchild, Co-Founder of OpenX and recognized leader in the programmatic advertising industry, Recrue Media’s publisher services division offers multiple levels of engagement around three core offerings designed to drive publisher yields.
Recrue Media has worked with hundreds of publishers over twelve years to provide them an advantage over their competitors. To accomplish this, we actively searched for “diamond in the rough” ad technology companies that provided unusually good results publishers were unaware of, but would benefit greatly from their products. We took to the idea of assembling partnerships with a unique set of ad tech to provide publishers highest revenue opportunities.
Ad Stack Consulting
Recrue Media will provide expert, ongoing consulting to continuously review and improve your demand stack and audience packaging. The programmatic ad space is rapidly evolving and it’s vitally important to understand and adopt current technology trends and best practices in order to get full and fair value for every single ad impression you generate via your media properties. We advise across display, native, audio, OTT & video formats.
Monetization Platforms & Partners
We continuously review and identify emerging ad technologies and monetization solutions that deliver the optimal user experience and monetization rates. Adtech partnerships include DSPs and SSPs, Native ad companies, video player companies and video recommendation + monetization platforms.
Inventory Representation
We will represent your digital ad inventory to the various exchanges to ensure your inventory is exposed to the most efficient demand in the industry. We work across open and PMP inventory sets, and our unique partnerships place all your inventory with well established open market platforms and unique PMP packages. We manage inventory representation across display, audio and video/OTT.
Publisher Monetization Solutions for Display
RealVu 100% Viewability
RealVu’s ad tech solves the issue of “low visibility” ad units paying out at low CPM’s. By using RealVu’s Content Rendering Control, Publishers build a measurement for how long each ad unit stays in view for at least 5 seconds. This capability guarantees that publishers will improve their viewability 80%+, and upwards of 90% in some cases. Publishers can expect a CPM’s increase by 20 to 35%. Publishers can also run their own demand, direct demand, or back up ad fill with our demand. All refreshed inventory – second print – will now become highly viewable as well, and we support demand to these units through AdApex.
Yieldlift Adhesion Unit
YieldLift’s sticky unit on each page with a 100% viewability score. (bottom of page (728X90) or right / left rail). Demand provided through AdX and all leading demand partners with a 100% fill rate.
Full Site Monetization
MediaTradeCraft – Digital Ad Operations executives that provide custom monetization strategies and execution that provide significant revenue increases for publishers. This is an insource solution where MTC works with the systems and team the publisher has in-house, or, MTC can provide all resources needed for a publisher to succeed. Strategies provide unique demand dependent on browser, site category, page design, ad unit placement, and enable improve dwell times in order to drive revenue gains.
Monetization Solutions for CTV
Recrue is able to offer robust CTV monetization services through our O&O companies.
CTV Buyer
CTV Buyer provides publishers demand for their CTV supply. We bring a Unified Auction allowing CTV Publishers to drive higher bids by introducing competition for their available ad units. CTVBuyer will run a unified auction from all our demand partners through Pre-Bid, identify the highest bid and send it back to publisher. Publisher can then choose which bid is best for them from their own ad server or from CTVBuyer.
Unique Demand Partners
- OpenX
- Pubmatic
- tvScientific
- Magnite
- Spotx
- and so on
tvScientific
tvScientific is a purpose built CTV ad buying platform for advertisers that value attribution. Buyers can run programs through our managed service program, or use it self-serve with a minimal platform fee.
The unique capability of tvScientific is the ability to report performance into any advertisers Google Analytics and gain full visibility into the search engagement created by CTV. We match all devices in a single household in order to identify what devices visited the advertisers website from households exposed to their tv commercial.
Who We Serve
- Advertising Agencies
- Direct to Customer Companies
- Ad Buyers of CTV
Why Recrue Media?
TRANSPARENT & FLEXIBLE
Investment of resources is a simpler task when costs are transparent. Recrue Media provides well defined pricing and the freedom to adjust your engagement levels, allowing you the flexibility to adapt to market conditions.
CONSULTATIVE
As programmatic and monetization experts, we take a consultative approach to your revenue goals. Our singular focus is to provide our expertise to your business strategy to deliver results.
FUTURE-FOCUSED
Programmatic demands a fundamental shift in how teams run campaigns in order to meet performance expectations in order to compete with the sales teams of Google & Faceboook. We’re focused on helping you get started and stay on top of the latest tactics, technologies, and industry trends