LinkedIn Success Story
Build Brand Awareness & Get Results:
Open House RSVP's
A University in Washington, DC needed to fill seats for a master’s in real estate development (MRED) degree. The MRED program is designed to enhance the practical skills one needs to understand, structure, and lead successful real estate projects.
The University wanted to gain RSVP’s to their MRED Open House. Additionally, they wished to increase the number of information requests.
The target for enrollment was a “white collar” audience across various disciplines including Dirt Developers, Architects, Brokers, Real Estate Investment & Development. The campaign was constrained by a tight budget of $3,500 in a market as large as Washington, DC, which meant the strategy had to be narrowly focused. After collaborating with the University, we elected to use LinkedIn with the following targeting parameters:
- Target Geography:
Beltway Washington D.C.
Drive engagement and conversion for Open House & Information Request
- Target Audience:
Industry people from Architecture & Planning; Real Estate; Commercial Real Estate; Real Estate Development and Facilities Services
Male / Female 25 to 54
Anyone with a master’s degree was not to be targeted
The campaign generated 45 RSVP’s that attended the Open House, and 55 Information Requests. But, most importantly, the school met their enrollment goal for the semester. The LinkedIn data feedback also provided clear reporting of measurements such as likes, shares and followers. This social strategy has now become a routine budget line item for the University’s MRED program.