Properly designed Audience Outreach programs require two components: 1) vast access to ad supply across millions of sites, and 2) narrow targeting to reach the advertisers' intended audience. The ability to confine delivery so the right ad is delivered to the right customer at the right time is a key to success. Therefore, Recrue Media provides our partners access to 95% of all sites that accept advertising through the largest digital marketplaces, and ensure view-ability on only brand safe sites.
To support this capability, we conduct all outreach campaigns in "Controlled Environments," which is a key differentiator. This means our campaigns only include sites we have reviewed personally, have been successful in prior campaigns we've conducted, and we know deliver a verifiable audience. By manually implementing white lists for each campaign, we don't allow ad servers to determine the caliber of a site or the quality of the person available to receive an ad, we control the process so campaigns deliver well all the time. This process is critical to providing transparent reporting that isolates all sites participating in a campaign, and that leads to developing a trust advertisers need to experience in order to continue renewing their programs through our partners.
More importantly, Recrue Media makes the process simple for local sales teams by providing the tools they need to demonstrate these deep audience targeting capabilities, and the training they need to learn how to effectively present and communicate the recommended program. With ongoing sales training, quality sales tools, and strong campaign execution and reporting, salespeople gain the confidence they need to compete effectively for digital ad dollars in their market and beyond.